There are 5 different types of logos. There is Symbol or Icon, Word Mark, Letter Mark, Combination Mark, and Emblem.
Symbol or Icon: A logo with just a Symbol or Icon. Apple is the most recognizable Symbol in the world. Everybody has an Apple product on them on all times.
Word Mark: A logo with just the name of the company as its logo. Google is a company that is known for this Word Mark design.
Letter Mark: A logo that emphasizes the letter(s) in its logo. HP is an example of a letter mark logo.
Combination Mark: A logo that is a word mark paired with a symbol. Many combination Marks become Symbols when they become more popular and recognizable. Think Sprint for this one.
Emblem: Similar to a combination mark but their is a message in it. The NFL shield is a great example of an emblem because the shield has a greater meaning behind it.
Symbol or Icon: A logo with just a Symbol or Icon. Apple is the most recognizable Symbol in the world. Everybody has an Apple product on them on all times.
Word Mark: A logo with just the name of the company as its logo. Google is a company that is known for this Word Mark design.
Letter Mark: A logo that emphasizes the letter(s) in its logo. HP is an example of a letter mark logo.
Combination Mark: A logo that is a word mark paired with a symbol. Many combination Marks become Symbols when they become more popular and recognizable. Think Sprint for this one.
Emblem: Similar to a combination mark but their is a message in it. The NFL shield is a great example of an emblem because the shield has a greater meaning behind it.