The hottest package design seen on TV has to be from Dollar Shave Club. They have a catchy commercial but more importantly a futuristic package design that popped out to me the first time I saw it. They somehow put all of the materials seen below in a shoebox-like box. The box itself is nothing special as it is just a plain brown box. However, Dollar Shave Club sticks to its color scheme and to its target audience. All of their materials contain brown in them and all of them have a witty pun or joke. Although the Dollar Shave Club is for simple men, they somehow pull that feat off while incorporating a design that transcends packaging. |
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